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SlideshowJapan's Rakuten Mobile to avoid grand entrance in October

Under Pressure
Rakuten Mobile's Tareq Amin has talked the talk, but can he walk the walk?
Rakuten Mobile's Tareq Amin has talked the talk, but can he walk the walk?

Cloud 4G 8/10/2019 | 1:32:24 PM
Rakuten is Using 5G Cloud-Native+MVNO Flexibility The need is to have market presence and competitive coverage to then spring forward 5G's extended capabilities to target market opportunities beyond or as a compelling difference to competitors.

 

Rakuten is taking advantage of MVNO service combined with brand recognition as the anchoring element.  That makes it less necessary to roll out 5G all at once.  5G improves the ability to target specific market segments such as home broadband, automotive, IoT with a tailored solution using the same core and WRAN platform.  There is a marketing benefit to a Big Launch but that is not likely.
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