AT&T is making good on its promise to make Mexico a priority since closing its Iusacell acquisition and announcing plans to buy Nextel Mexico as well this year. Integrating both carriers is its big task for 2015 and beyond, but -- in the meantime -- it's making it easier to call the country for both its postpaid and prepaid customers.
AT&T Inc. (NYSE: T) announced Tuesday that its prepaid GoPhone customers on $60 data plans will now also get free calling to Mexico, starting on Friday. At the same time, it upped the amount of data for its prepaid GoPhone customers -- those on $45 1GB plans will automatically get 1.5GB of monthly data and those on the $60 2.5GB plans will get 4GB of data.
These updates comes on the heels of AT&T announcing its World Connect Value plan, offering unlimited calls to Mexico for postpaid customers as a $5 add-on, and adding free calls to Mexico for those Cricket customers on data plans of $50 or more. (See AT&T Dials Up Unlimited Calling to Mexico and AT&T Introduces AT&T Passport.)
AT&T closed its acquisition of Iusacell in the middle of last month and announced its intent to acquire Nextel Mexico at the end of the month. Its goal with the two is to create what it's calling the first ever North American Mobile Service area, reaching more than 400 million potential customers. (See AT&T Names Iusacell CEO, Closes Acquisition, AT&T to Buy Nextel Mexico for $1.9B, AT&T's Mexican Capex Dance and AT&T to Buy Iusacell, Plans Lower Capex For 2015.)
That will involve integrating disparate network technologies -- Iusacell is 3G HSPA+ and Nextel Mexico runs an iDEN network -- which it says will be a top priority for several years. It also means increasingly treating Mexico the same as its traditional US footprint with announcements like today's that make it free to call customers there. AT&T says Mexico is the most frequently dialed country by its wireless customers.
— Sarah Thomas, , Editorial Operations Director, Light Reading