SANTA CLARA, Calif. -- Macrovision Solutions Corporation today announced the official change of its name to Rovi Corporation, and unveiled its new brand positioning and visual identity. The company will now officially operate under the banner of Rovi Corporation, and its common stock will trade under the stock symbol ROVI on the NASDAQ Global Select Market.
“Over the past two years, we have been focused on an ambitious strategy to change the digital entertainment experience. As a result, we have made dramatic changes to our solutions portfolio. With our leading guide solutions and extensive entertainment metadata, we believe we are now positioned as a key enabler for digital entertainment. Today’s announcement is the next step in uniting our technology and people under one shared identity, allowing us to move forward in creating a highly enjoyable entertainment experience for the consumer,” said Fred Amoroso, president and CEO of Rovi Corporation.
Rovi Corp.