Innovative Wins Canadian Deal

Another Canadian telco chooses IPTV middleware from Innovative Systems

March 22, 2012

1 Min Read

COTTAM, Canada -- According to Rob Petruk, Gosfield North Communications CEO, being built fromthe hardware side forward was the main reason that this independent Canadian Telecom chose theAPMAX™ Middleware solution. “The majority of the middleware vendors, while being visuallyappealing, lacked a lot of stability on the back-end,” Petruk voiced, “The more things that we canadminister from our central office the better it is for us.”

Another area that made APMAX™ Middleware more attractive is with blended service opportunities.Petruk stated that Gosfield is going to integrate the APMAX™ Unified Messaging service with theirIPTV video offering. Gosfield is going to use this as a strategy to differentiate themselves fromcompetitors and to add new customers to their IPTV service. Petruk says, “We are going to offer everyvideo customer integrated visual voicemail from the APMAX™ so that they can listen to their voicemessages from their TVs.”

Gosfield is getting ready to CLEC into another market and Petruk says, “A solid, stable triple play withmore features will be the key in capturing customers.” Petruk also adds, “The Program Guide interfacehas an extremely rich look that will compete well with the other players we are going up against in thisCLEC market.”

Innovative Systems

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