Huawei Releases Digital-Intelligent Transformation Consulting Service to Empower Carriers’ Transformation

According to Huawei Consulting, carriers' digital-intelligent transformation is not just about technology innovation or simple service innovation. It is about digital and value-driven reconstruction of business models, operation models, and management models to improve core competitiveness and sustainable development capabilities of enterprises. Huawei Consulting is committed to help carriers build a digital vision and strategy, plan digital services, design business scenarios and business capability based on the value system, and supports governance systems such as organizations, talent, culture, and performance with digital processes and platforms. Take into account survival and development requirements and gradually realize digital and intelligent operations.

According to Huawei's survey on customers, the main drivers of digital-intelligent transformation are industry trend change, solving business problems, enterprise strategies, changes in the social and economic environment, and competition pressure.

Figure 1: (Source: Huawei Industry Digital Transformation Methodology White Paper 2019)

With the in-depth development of digital-intelligence transformation, some deep-seated problems have gradually emerged. For example, there is no overall strategy and transformation roadmap, no consensus reached by senior executives on digital-intelligent transformation, lack of transformation value evaluation criteria, and insufficient transformation capabilities. Change is the characteristic of this era, and digital-intelligence transformation means innovation in the midst of change. In the future, the competition between enterprises will involve not only capital and resources, but also the ability to embrace change and the determination and actions to deepen transformation.

On Huawei Analyst Summit 2021, James Wu, Director of Business and Network Consulting Dept., Global Technical Service, Huawei, released a consulting service for carriers' digital-intelligent transformation to analysts, partners, and representatives of industry organizations. Huawei Consulting has accumulated a set of consulting and practice services to help carriers implement digital-intelligent transformation.

Figure 2: Digital Intelligent Transformation Consulting Service Framework

The digital transformation consulting service consists of the following four parts:

Huawei's digital-intelligent transformation consulting services have brought successful practices to carriers' transformation. For example, Huawei helped a carrier build a marketing transformation framework, and finally improved marketing efficiency and effectiveness by using digital-intelligent methods such as automatic grid digital operation and channel convergence. After the transformation, using Huawei's General Digital Engine (GDE), big data analytics to converge target user groups, user profile-based one-family-one-case, and multi-channel convergence and collaboration finally doubled the marketing conversion rate, the marketing cost decreased more than 40% and the convergence rate increased by 10%. This effectively relieves the market pressure due to the saturation of the home broadband market and the low-cost development of converged home broadband services by competitors.

Figure 3:

Another case happened recently, the overall O&M digital-intelligence ratio of a carrier was about 20% in 2019. Facing the goal of O&M digital-intelligence ratio by the end of 2022, the carrier plans a three-step evolution, and focuses on building platforms, defining projects, and personnel transformation, three core transformation elements. Huawei helped them build an intelligent O&M platform, introduced automation and DevOps (integrated R&D and O&M), and used consulting services to promote the customer's organizational and personnel skill transformation. All of above helped carrier save more than 60 million USD network investment and 800,000 days of workload within two years, which won recognition from the customer.

Digital-intelligent transformation is changing the operating rules of telecom and many industries. Carriers from developed and emerging markets are actively exploring digital-intelligent transformation. Especially in regions where demographic and traffic dividends are less driving carriers' development, carriers are facing fiercer competition than ever before. With the application of 5G, big data, and automation technologies, the digital-intelligent transformation will give carriers new development momentum and support industry digital-intelligent transformation, which is also an important market opportunity in carrier’ 2B market.

Figure 4: Global Layout of Huawei Consulting Services

Huawei Consulting has always been at the forefront of the ICT consulting field, actively cooperating with industry organizations, research institutes, and partners. Huawei Consulting has two competence centers, nine regional organizations, and more than 300 consultants worldwide. Based on the ID3EA[1] consulting methodology, Huawei has delivered consulting services to more than 100 carriers worldwide, covering about 75% world's top 50 carriers.

[1] ID3EA: This method is a set of professional and systematic consulting methods developed by Huawei based on Huawei's deep understanding and common features of consulting in the carrier domain, that is, customer value is the core. Consultation is carried out through 25 activities in 6 phases, including Initiate, Diagnose, Direct, Design, Execute, and Appraise. Help customers identify, define, create, and obtain value.

This content is sponsored by Huawei.

Huawei Technologies Co. Ltd