HKBN Uses Oracle Data Model

Data warehouse solution implemented in three months by Hong Kong's second-largest broadband provider

May 20, 2010

1 Min Read

NICE, France -- Hong Kong Broadband Network Limited (HKBN) the fastest growing and second largest broadband service provider in Hong Kong, enhanced its data warehouse using Oracle Communications Data Model. The implementation, completed in three months, helps support rapid time to market over custom-built solutions and scales for continued growth.

HKBN is the fastest growing broadband service provider in Hong Kong today. In the six-month period through February 2010, it added 73,000 new subscribers to its existing base of 464,000 -- an annualized growth rate of 37 percent. HKBN’s customer churn is less than one percent per month -- about half of global carrier norms, which is evidence that its customer retention is exceptionally strong.

Together with Oracle Database and Oracle Business Intelligence Suite Enterprise Edition, Oracle Communications Data Model (also announced today) provides HKBN with a centralized analytics platform for monitoring customer and market data. The data model’s communications industry-specific schema enables HKBN to track key metrics such as customer behavior, competitor pricing and marketing campaign results. The Oracle technology behind the system delivers the performance and scalability needed to support rapidly growing data volumes.

“We needed a versatile, integrated data warehouse architecture to improve our decision-making processes and enable our ongoing success. Oracle Communications Data Model enables our users to spend time analyzing data rather than collecting it. The results are clear in accelerated market-share gains and reduced churn,” said Jesse Chan, director, information technology department and business support systems, Hong Kong Broadband Network Limited.

Oracle Corp. (Nasdaq: ORCL)

Hong Kong Broadband Network Ltd. (HKBN)

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