SlideshowReady Player Stadia: Google's Gaming Platform a Scary Prospect for Telcos

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Ready Player One depicts a reality in which gaming is the reason for living.
Ready Player One depicts a reality in which gaming is the reason for living.

brooks7 3/25/2019 | 11:51:23 AM
Re: Stadia Impact @Duh!,

As kids move to watching their own streams on their phones, why will people invest in technologies that only work on very large screens?  Can you imagine a home say 10 years from now that has no TV and no phone as the new norm?  I certainly can.  The experience of higher than HD TV is that it is most useful in sports and potentially experience video.  VR will have to be the game there and right now there are significant challenges with that.


That sense of cross platform gameplay only exists in the Microsoft and Sony Universes.  You have missed the Valve Universe, which is probably the most important game distribution platform with Steam.  And you have to realize that console gaming is only a small segment of the gaming market.  The largest by far is mobile gaming and it has a vastly different player base than consoles.  On the other end of the spectrum is PC gamers.  Console gamers tend to focus on First Person Shooters of various sorts.  There are other games...for example World of Warcraft is still around after 14 years (Heck Everquest is still around after 20).  Console gamers tend to be male and youngish.  So, will there be a pre-pay option available?  Without that, Stadia will have challenges.


The gaming market is complex and in a very difficult place right now.  Want to see a company completely screw the pooch?  Do some research on Fallout 76 and all the things that Bethesda did wrong with it.  That is just one example of what is going on at the large gaming companies.  You should look at how Fortnite was developed and note that the play mode that really got the game to hit the hights was not part of the original release and was not even close to the first Battle Royal game.
Duh! 3/25/2019 | 10:40:35 AM
Re: Stadia Impact "I think that 4K and 8K video are DOA, so I don't think this is as big a deal as others.  As we head to personal streaming services, I think screen sizes are going to shrink and we may see the end of the central TV market in my lifetime."

Can you expand on that?
Gabriel Brown 3/25/2019 | 7:27:26 AM
Re: Stadia Impact Some good points seven. I don't game much, but look over my kids' shoulders now and again

Is it the case that multi-platform games are finally starting to take hold? Is there any chance that this can break the power of the existing patforms? It seems weird that you can have the same game on xbox and playstation but can't play online across platform. This seems archaic and not customer friendly.
brooks7 3/22/2019 | 12:58:09 PM
Re: Stadia Impact Ever done it?

The experience is awful compared to other platforms.


Norm 3/22/2019 | 11:55:44 AM
Re: Stadia Impact brooks7, people are playing fortnite on a phone already. 
brooks7 3/22/2019 | 11:41:45 AM
Re: Stadia Impact @Gabriel,

I think that 4K and 8K video are DOA, so I don't think this is as big a deal as others.  As we head to personal streaming services, I think screen sizes are going to shrink and we may see the end of the central TV market in my lifetime.

The big challenge for Google is going to be to not repeat the mistakes of Onlive.  This specifically about availability and support of titles. 

This service is coming at a very interesting time in the video game market.  The AAA titles (those big games) are struggling to generate revenue.  They are at the point where the new ideas just are not coming and the next version of Call of Duty (as an example) will likely have little new to offer the community.  The changes are coming out of the indie and mod market (like Fortnite).  The question is how will these be supported on Stadia.

A second challenge on this front is that the service does not seem to be offfered in Asia anytime soon.  That is a big deal as South Korea, Japan, and China have a huge impact on the gaming world.  It will be interesting to see if titles from South Korea and Japan in particular are supported or not.

A third challenge is that people that are actively playing a title are unlikely to switch to this service.  If they already have a solution, why are they going to pay money for what they do for free today?  The notion of insta-play is very nice - but downloads are not really an impediment for those that want have the broadband service that will support Stadia.

Finally, there may be a challenge with payment and pricing - as Google did not talk about this at all.  Most of the people that might use this kind of service are credit card challenged and often work from pre-paid services.  We also don't know what kind of monthly fee may be required - on top of any cost to purchase a game.  

So, I would slow my roll before I get too worked up about this.  And I urge again that Lightreading assign somebody to be an expert on the gaming business.  Video Gaming is a larger industry than movies.  


Gabriel Brown 3/22/2019 | 10:59:57 AM
Re: Stadia Impact I was being a tiny bit fliappant, but also a bit serious.

Obviously, it would be a small addresable market if you need 1 Gbit/s connection.

Google says you need ~25 Mbit/s for 1080 60FPS and probably quite a bit less in practice.

But as you go to 4K (and maybe 8K?) and you need mutiple streams per household, it starts to add-up.

As explained in this interview, Stadia leverages YouTube infrastcrture, but a game stream is not the same as a YouTube stream because you can't buffer realtime action


But people shouldn't be looking at YouTube for the visual quality they'll get in-game.

Majd Bakar: Yeah, there are two things that differentiate us from YouTube: YouTube can buffer and it's not as real-time and as interactive as gaming - so we can't buffer. We definitely have to be accurate on the frame level. And the second one is that when you have visual quality of games like Doom or Assassin's Creed, the expectation is much higher than watching user-generated content on YouTube.
brooks7 3/22/2019 | 8:51:25 AM
Re: Stadia Impact If you don't recall, this is an idea that has been tried before.  It should not take Gigabit services, it is just hosting a video stream.  Also this notion of all devices is not going to work.  You are not going to play Fortnite on a phone.  Input would be too hard.

Gabriel Brown 3/22/2019 | 6:08:12 AM
Stadia Impact Finally an app to give that 1 Gbit/s FTTH connection a workout.
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