Internap announced that Extreme Reach has selected Internap’s scalable colocation and route-optimized Performance IP™ connectivity services

May 4, 2012

1 Min Read

ATLANTA -- Internap Network Services Corporation (NASDAQ: INAP), a provider of intelligent IT Infrastructure services, today announced that Extreme Reach, Inc., a leading provider of video advertising management, ad distribution and ad serving solutions, has selected Internap’s scalable colocation and route-optimized Performance IP™ connectivity services. The combination gives Extreme Reach access to a premium data center environment for hosting its cloud-based video advertising management platform, as well as the highest-performing IP service to ensure the fast, reliable delivery of video advertising content.

The market for video advertising is growing rapidly, driven by the proliferation of ad-supported Web and mobile properties, as well as the shift to high-definition content. The Extreme Reach video advertising management platform uses the power of the cloud and high-performance networks to eliminate the cost and time constraints of traditional ad distribution methods, such as tapes, couriers and hardware-based satellite networks.

“The major advertisers and agencies we work with have much higher expectations than they used to. While they still need to run commercials in the assigned slots across TV and Web properties, their execution timelines are tighter and they demand absolute reliability and exceptional video quality across every screen,” said Dan Brackett, chief technology officer of Extreme Reach. “The value and innovation we deliver includes using the cloud to disrupt and modernize critical advertising processes, enabling brands and agencies to be more agile and ensuring the highest possible HD video quality, speed and reliability no matter where their commercials run. The scalability and performance of Internap’s colocation and IP services are critical to that process and to supporting us as we grow our business in the cloud.”

Internap Network Services Corp. (Nasdaq: INAP)

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like