Experian Invests in Invidi

Combined resources present the most sophisticated targeting and post-campaign marketing analytics system for addressable TV advertising

May 27, 2010

1 Min Read

NEW YORK -- INVIDI Technologies Corporation, the leader in advanced addressable advertising solutions for television, announced today that Experian, the global services information company, has made an investment and formed a strategic relationship with INVIDI.

As part of the relationship, INVIDI and Experian Marketing Services haveagreed to work on projects of mutual interest that will leverage theircombined strengths in data, analytics, and technology to provide theadvertising community with advanced targeting and post-campaign marketinganalysis. The system will provide advertisers, television networks andmultichannel television distributors with an unprecedented view into theefficiency and effectiveness of television advertising by providing themost sophisticated tools for television analysis.

Kosta Skoulikaris, Senior Director of Digital Advertising Services forExperian, will serve as an observer to INVIDI’s board.

“Experian is an impressive addition to an already powerful group ofstrategic partners and further positions INVIDI as the clear, best choicefor addressability around the world,” explains INVIDI CEO David Downey.“With Experian Marketing Services and INVIDI working together,advertisers for the first time will be able to close the loop and trulymeasure the effectiveness of television advertising, while alsoleveraging Experian’s depth and breadth of data sources for consumersegmentation and advanced targeting. Not only will advertiserslearn what is working but they will also learn what is ineffective and beable to use that information to improve future campaign performance.Television has finally taken a leap into full accountability by becominga smart medium that gets even smarter over time.”

Invidi Technologies Corp.

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like