Telepresence Takes the Show on the Road

According to some statistics, the growth of telepresence and videoconferencing equipment will reach about $5.5 billion by 2016, up from about $2.3 billion in 2010. For market segments such as the entertainment industry, a significant portion of that growth will be attributable to telepresence deployments.

Deployments in the entertainment industry have caused a shift in how vendors and service providers are justifying the cost of telepresence. At the highest end of the telepresence market are "immersive" technologies that now incorporate technologies such as holograms and 3-D. At the other end of the spectrum are personal telepresence products that work on a PC.

These trends are discussed in greater depth in the newest Heavy Reading IP Services Insider, "Telepresence Steals the Show in the Entertainment Industry." This report examines how telepresence technology in the entertainment sector is being used today, as well as expected trends over the next 24 months. It details opportunities that service providers have in the market, including areas with the most growth potential for the next 24 months. It includes a comparative analysis of available solutions and examines the geographic landscape of the market for service providers, including challenges the industry presents.

The most compelling aspect of current telepresence deployments in the entertainment industry is that it is not only being touted as a way to save money on travel expenses. Instead, vendors and service providers are illustrating how telepresence can be used to improve content delivery and collaboration.

Additionally, telepresence is providing the industry with improved communications between geographically dispersed teams, increased productivity and the ability to bring content to market more quickly.

What this means for telepresence as a technology is that the investment it requires –- which is considerably higher than that of traditional videoconferencing solutions –- is now being justified on more than one front. Not only is this driving improved return on investment (ROI) for telepresence deployments, it underscores the viability of telepresence as a better, longer-term videoconferencing solution.

Telepresence also adds a crucial component to the promise of unified communications across IP networks. Verticals within the entertainment industry –- especially movies and TV production –- are deploying full unified communications solutions that incorporate telepresence, proving that immersive video collaboration saves time, increases productivity and lowers time to market.

As such deployments become more commonplace and begin to trickle down into smaller enterprises, the cost of telepresence will continue to decrease. Meanwhile, demand for the technology will continue to grow – not only in the entertainment industry, but in other markets that finally see its promise put into practice.

— Denise Culver, Research Analyst, Heavy Reading IP Services Insider

The report, Telepresence Steals the Show in the Entertainment Industry, is available as part of an annual subscription (6 bimonthly issues) to Heavy Reading IP Services Insider, priced at $1,595. Individual reports are available for $900. For more information, or to subscribe, please visit: www.heavyreading.com/entvoip.

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