Concurrent, FourthWall Connect on Ads

Combined portfolio provides end-to-end ETV, advanced advertising, and media data management solution to broadband operators worldwide

November 19, 2009

2 Min Read

ATLANTA and PLANO, Texas -- Concurrent (NASDAQ: CCUR), a worldwide leader in video and media data and advertising solutions, and FourthWall Media™ (formerly BIAP) today announced a partnership to deliver the industry’s first comprehensive, end-to-end advanced advertising solution for broadband operators. Comprised of Concurrent’s media data management solutions along with FourthWall Media’s ETV Platform, Ad Widgets® and TV Widgets®, the combined solution gives operators the ability to deliver advanced and interactive advertising and to monitor and manage the data from consumer interactions in real-time.

“Consumers embrace interactivity, and in markets where it’s been deployed, the response has been overwhelming,” said Paul Haddad, vice president and general manager of Media Data and Advertising Solutions at Concurrent. “We are providing operators and advertisers with an unsurpassed, 360-degree view of the consumer’s linear, interactive and video-on-demand (VOD) consumption and enabling new levels of consumer engagement through advertising.”

The Concurrent and FourthWall advanced advertising solution addresses a number of challenges currently facing the industry to effectively roll-out targeted ads. First, it provides real-time data that allows operators and advertisers to measure ad campaign success across multiple markets. This cuts decision-making time, leads to smarter investments of advertising dollars and maximizes the ability to monetize video content.

In addition, this new partnership is designed to enable broadband operators to deliver a multitude of advanced advertising applications for VOD and iTV platforms. These applications include dynamic, targeted VOD ad insertion, telescoping to long form content, voting & polling, Request for Information (RFI), click-to-call and others.

“Gone are the days of flat advertisements and a passive television viewing experience. The Diffusion Group recently found that 76% of consumers believe having a widget dock on their primary TV set would be valuable,” said Tim Peters, CEO of FourthWall Media. “By combining our ETV Platform, Ad Widgets and TV Widgets with Concurrent’s media data management solutions, we effectively tap into this growing consumer desire and further extend the evolution of advertising across the three screens.”

Concurrent Computer Corp. (Nasdaq: CCUR)

FourthWall Media Inc.

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