A longtime cloud partner of AT&T's is creating its own private cloud partner program, hoping to attract systems integrators, consultants, resellers and others to package its compute, storage and security platform as part of an enterprise or small business solution. (See BTG Launches Private Cloud Partner Program.)
Breakthrough Technology Group provides a combination of telecom and IT services today, selling through AT&T Inc. (NYSE: T) and directly on its own from colocation facilities it leases from AT&T data centers. Building on carrier-grade systems, BTG says it has developed private cloud services that meet the requirements of businesses wanting to move into the cloud in a controlled, secure and documentable way.
"We focus on privacy and security and that has worked out well for us," says Jeff Kaplan, CEO. Based on its experience to date, BTG is aware of compliance and accounting requirements and has built those controls, reporting mechanisms and flexibility into its private cloud platforms.
Its options come in two flavors, an enterprise flavor for those companies willing to use a shared hypervisor and enterprise-plus for those who want dedicated hypervisor and server blades. In both instances, the hardware is owned and maintained as part of the private cloud, and each business has its own virtual domain or VDOM.
Offers such as BTG's are evidence of the growing popularity but also the splintering of the cloud market as more adoption and growth in cloud attracts providers to the market. The company is hoping to leverage its existing expertise and experience partnering with AT&T and selling its service through that company to reach a much broader audience through a new series of partners.
"We can customize the service" for an enterprise or a reseller partner, Kaplan notes. "The partner can gain recurring revenue, or white label the billing only or the entire service."
— Carol Wilson, Editor-at-Large, Light Reading