Chunghwa, BigBand Strike IPTV Ad Deal

Chunghwa Telecom has selected the BigBand MSP2000 (Media Services Platform) to deliver advanced advertising video solutions

May 18, 2009

1 Min Read

TAIPEI and REDWOOD CITY, Calif. -- BigBand Networks, Inc. (NASDAQ:BBND - News), a leader in digital video networking, announced today that Chunghwa Telecom, CO., Ltd. (CHT) has selected the BigBand MSP2000 (Media Services Platform) to deliver advanced advertising video solutions on High Definition (HD) and Standard Definition (SD) content, in both MPEG-2 and H.264 for Chunghwa Telecom’s flagship service, Multimedia-On-Demand (MOD). The deployment with Chunghwa Telecom is aimed at boosting its IPTV revenues by providing a highly reliable, scalable carrier-class platform to rapidly turn-up and augment MOD services to meet the growing demand for personalized video applications.

Chunghwa Telecom, CO., Ltd. is Taiwan’s leading telecom service provider, offering telephone, mobile, leased line, Internet and other services to over 4.7 million subscribers. In addition, Chunghwa Telecom provides an IPTV service named Multimedia-on-Demand (MOD) to over 700,000 subscribers at year-end 2008. Delivered through Chunghwa Telecom’s broadband network and IPTV set-top-boxes (STB), MOD is a next generation digital home entertainment platform integrating television channels, video-on-demand (VoD), and personalized application services.

”Being selected by Chunghwa Telecom is an important milestone for the company, representing our first international deployment for the BigBand MSP2000 and supporting our global growth initiative,” said David Heard, Chief Operating Officer of BigBand Networks. “We believe that realizing the potential for delivering more personalized applications, including advanced advertising, is crucial to helping broadcast operators and broadband service providers stay ahead in today’s competitive IPTV market, while opening up a large market opportunity for BigBand.”

BigBand Networks Inc. (Nasdaq: BBND)

Chunghwa Telecom Co. Ltd. (NYSE: CHT)

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