Canoe Ventures Forms Advisory Board

Canoe Ventures has announced the formation of an advisory board comprised of industry leaders

April 12, 2010

1 Min Read

NEW YORK -- Canoe Ventures, a joint venture launched in 2008 by the country's leading cable companies, has announced the formation of an advisory board comprised of industry leaders with expertise and experience in a range of businesses relevant to Canoe's mission to make television a preeminent digital marketing medium.

Jim Garrity has been appointed Chairman of the Canoe Ventures Advisory Board. Garrity is the founder and CEO of Bellwether Digital Bridge, LLC, a marketing consultancy. He has held sales and marketing leadership positions for several Fortune 50 companies, including IBM, Compaq, and First Union, which later became Wachovia. He retired from Wachovia in 2007 after 10 years as the company's Chief Marketing Officer. Garrity served on the Board of Directors for the Association of National Advertisers (ANA) from 1995-2007 and then as Chairman in 1998. During his tenure, he founded the organization's Digital Marketing Committee. From 1996-2007, Garrity also served as a Board Director for the Ad Council.

"To build this board, and ultimately achieve our vision, we reached out to a select group of extraordinary people who represent a depth and breadth of knowledge across a range of disciplines," said David Verklin, CEO of Canoe Ventures. "As Canoe leverages the combined resources of our founding partners to introduce and scale cable's advanced advertising solutions, we look forward to the Board's insights to help drive development of products and services that will accelerate the evolution of television."

Canoe Ventures LLC

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