Calix launches social media monitoring to help protect families from cyberbullying

The service will help even small BSPs protect the 85 percent of teens who experience bullying. #pressrelease

August 9, 2022

4 Min Read

SAN JOSE, Calif. – Calix, Inc. (NYSE: CALX) and award-winning online safety leader Bark Technologies today launched a new managed, AI-enabled social-media monitoring service for the Calix Revenue EDGE™ platform. A critical component of Revenue EDGE, the managed services include a rapidly growing ecosystem of subscriber-facing suites, enhanced by the visibility and insights in Calix Cloud. Calix partners with hundreds of broadband service providers (BSPs), including many who serve their local communities. These local providers have deep roots in their communities and have made it their mission to enhance their subscribers' well-being. In today's environment, that mission increasingly requires tools to keep children safe from online dangers. Bark, the sixth managed service for Revenue EDGE, monitors text messages, email and more than 30 of the most popular apps and social media platforms to alert parents and caregivers of issues like cyberbullying, online predators and sexual content. Bark also offers location alerts and makes it easy to manage screen time whether a child is inside or outside the home. Thanks to Revenue EDGE, BSPs of any size now have a simple path to deploy and manage Bark on behalf of their subscribers. By embracing Bark, BSPs have another service that will build their brands by demonstrating their commitment to protecting their communities.

Calix has a history of partnering with community-minded BSPs to keep kids safer online. In 2019, Calix launched ExperienceIQ®to deliver advanced parental controls. With today's launch, Bark gives BSPs yet another tool to help families protect their children from digital dangers. Bark data shows that 85 percent of teens experienced bullying last year. But only 1 in 10 victims of online bullying will inform a parent or trusted adult of the abuse. Bark helps fill that gap by giving parents and caregivers a way to stay connected to the online lives of their children. To date, Bark has detected more than 2.6 million severe bullying situations and over 620 thousand self-harm situations. Bark social media monitoring works both in the home and when children are on the go.

Here's how BSPs can leverage the full power of the Revenue EDGE platform and use Bark to grow value in their communities:

Use Calix Marketing Cloud to easily identify households that need managed social media monitoring support. The advanced network-level parental controls of ExperienceIQ help families promote healthy internet habits inside the home. Now Bark gives parents another way to continue promoting and managing their children's social media habits outside the home network. Thanks to the data and analytics in Calix Marketing Cloud (Marketing Cloud), BSPs can identify households with children that are most likely to need Bark. This simplifies their go-to-market strategy and enables BSPs to bring more online protection to their communities.

Leverage award-winning Calix Market Activation to go to market faster and bring more online protection to subscribers. Calix provides everything needed to easily introduce new services to subscribers. The power of the Revenue EDGE platform enables BSPs of any size to quickly turn on new managed services in a matter of days or weeks instead of months. In addition, the award-winning Calix Market Activation (Market Activation) program, Electronic Content Builder (ECB) and the Market Activation Video Editor (MAVE) come preloaded with the latest customizable marketing materials on Bark. This means a marketing team of one can quickly go to market with engaging materials to launch Bark to the right subscribers.

Team up with Calix Services to accelerate, launch, and simplify end-to-end support for new managed services. The award-winning Calix Customer Success Services (Customer Success) and Calix Support launched two new offerings to help BSPs go to market quickly with Bark. Calix Smart Start for Managed Services and Calix Support for Managed Services help BSPs accelerate time to market and launch confidently. Paired with increased visibility into the subscriber experience from Calix Support Cloud (Support Cloud), Calix makes it easy for BSPs to align their organization to proactively support new managed services.

Bark joins the growing family of innovative managed services in Revenue EDGE. The managed service ecosystem already features the customizable CommandIQ® mobile app, ExperienceIQ parental controls, ProtectIQ® home network security, and Arlo Secure connected camera home security.

Learn more about how BSPs can protect their communities' most vulnerable members and deliver even more value to their communities with Bark in Revenue EDGE.

Read the full press release here.


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