CableLabs Licenses Interactive Ad Source Code

CableLabs offers community license for advanced advertising development resource

October 19, 2011

1 Min Read

LOUISVILLE, Colo. -- CableLabs® has made the source code and development tools for a new advanced advertising toolset available under a free community license. Vendors and developers are invited to use the tools and to contribute to a technical community that supports new possibilities in interactive television advertising.

The Document Profile Architecture (DPA) Toolset is designed to encourage collaboration and development of advertising implementations tied to the SCTE-130 specification set. The SCTE-130 specification set prescribes techniques and approaches for the delivery of interactive and highly relevant advertising messages within cable-delivered video-on-demand and other media environments.

“By opening access to the DPA Toolset to vendors, developers and the public at large, CableLabs is offering a speed-to-market resource that will accelerate the availability of technologies supporting advancements in electronic advertisement delivery, including the dynamic insertion of commercials into viewer-requested VOD streams,” said Don Dulchinos, CableLabs Senior Vice President, Advertising and Interactive Services.

CableLabs

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like