CableLabs Lab Tests Ad Insertion Specs

CableLabs demonstrates newest advertising specifications

June 6, 2011

1 Min Read

LOUISVILLE, Colo. -- Eleven suppliers collaborated at an interoperability lab event held May 23-27 at CableLabs to demonstrate the latest SCTE-130 and SaFI 2.1 advanced advertising specifications.

The event consisted of two video on demand (VOD) servers which were supported by several ad management servers (ADMs) and ad decision servers (ADSs). Video content was stored in these systems, and each participant could utilize their software interfaces to dynamically insert advertisements into the VOD sessions.

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