Cable's Canoe Hires Marcom VP

Canoe Ventures hires David Grabert as VP of marketing communications

December 7, 2010

1 Min Read

NEW YORK -- Canoe Ventures, a joint venture launched by the country's leading cable companies, today announced the appointment of David Grabert as Vice President of Marketing Communications. After 10 years at Cox Communications, the third-largest U.S. cable telecommunications and entertainment company, Grabert joins Canoe Ventures with an expertise and understanding of the critical issues facing the cable and media industries.

Grabert’s responsibilities at Canoe Ventures will include developing and overseeing integrated marketing efforts, including PR and media relations, corporate communications and product promotion. Grabert will work closely with each business unit to develop marketing communications programs that drive business opportunities and help to inform and develop the marketplace. He will also lead the development of the company’s PR strategy and serve as Canoe’s main media contact. Based at Canoe’s New York headquarters, Grabert will report directly to Chief Marketing Officer Vicki Lins; he replaces Dana Runnells who left the company in November.

“David will play a critical role at Canoe as we continue to work towards transforming traditional TV into a more robust digital platform,” said Vicki Lins, Chief Marketing Officer. “We look forward to tapping into his breadth of experience and industry insight to further our marketing communications efforts as we continue to drive collaborative innovation with our partners, customers and key stakeholders.”

Canoe Ventures LLC

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