Bye Bye Cisco Video Software, Hello Synamedia

Brand, product focus for emerging company revealed as Permira prepares to seal deal for Cisco division and divulge more details at IBC.

Jeff Baumgartner, Senior Editor

September 4, 2018

3 Min Read
Bye Bye Cisco Video Software, Hello Synamedia

As it inches closer to wrapping up its acquisition of Cisco Systems's video software unit, Permira said the company being spawned by that deal will be called Synamedia.

The name (and logo) of the new company surfaced about four months after Permira, a private equity firm, swung a deal to acquire Cisco Systems Inc. (Nasdaq: CSCO)'s Service Provider Video Software Solutions (SPVSS) unit, which is largely made up of the NDS business that Cisco acquired in 2012 for $5 billion. (See Cisco Dumps Video Software Biz, Ends NDS Era and Cisco Bets $5B More on Video With NDS.)

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As for that name, Permira noted that "Syna" means "together" in Greek, which reflects Synamedia's plans to blend broadcast and OTT media services. Still, Permira won't get high marks for originality, as the name it picked for the new company is a recycle of sorts. In 2006, NDS launched Synamedia Metro, a product billed then as an IPTV middleware platform for telcos.

Once the deal with Cisco is done, London-based Synamedia will enter a fiercely competitive market, with MediaKind (formerly Ericsson Media Solutions) and other rivals looking to lock in deals as cable operators and other video service providers around the globe move ahead with next-gen platform and service strategies. (See Cogeco Connects With MediaKind on IPTV, Keeps TiVo.)

Synamedia plans to detail the company's vision and strategy at a press event set for Friday, Sept. 14 during the IBC show in Amsterdam.

In the meantime, Synamedia noted that it will be on hand there at Cisco's booth (1.A71) to highlight enhancements for VideoGuard (including a new anti-piracy service and support for Android devices), show off low-latency live video streaming to the set-top box and discuss further investments in the Evo-branded middleware platform.

At IBC, Synamedia also will offer updates on the unit's cloud DVR deployment activity. In additon, it will provide updates on the Infinite Video Platform, a multiscreen IP video system that features support for Android TV as well as the Reference Design Kit (RDK), the preintegrated software stack for set-tops and gateways being managed through a joint venture of Comcast Corp. (Nasdaq: CMCSA, CMCSK), Liberty Global Inc. (Nasdaq: LBTY) and Charter Communications Inc. . (See Cisco Slashes Storage for Cloud DVR.)

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Dr. Abe Peled, the former chairman and CEO of NDS, is the incoming chairman of Synamedia. Yves Padrines, an exec late of NDS who currently serves at Cisco as VP of Global Service Provider for Europe, Middle East and Africa, has been tapped to serve as Synamedia's CEO. (See Permira Names CEO for Cisco’s SPVSS Business.)

Cisco and Permira expect to close the deal in the first half of Cisco's 2019 fiscal year, which ends Jan. 26, 2019.

— Jeff Baumgartner, Senior Editor, Light Reading

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About the Author(s)

Jeff Baumgartner

Senior Editor, Light Reading

Jeff Baumgartner is a Senior Editor for Light Reading and is responsible for the day-to-day news coverage and analysis of the cable and video sectors. Follow him on X and LinkedIn.

Baumgartner also served as Site Editor for Light Reading Cable from 2007-2013. In between his two stints at Light Reading, he led tech coverage for Multichannel News and was a regular contributor to Broadcasting + Cable. Baumgartner was named to the 2018 class of the Cable TV Pioneers.

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