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Avail-TVN Pitches Dynamic Ad Insertion

Avail-TVN takes aim at interactive ads with launch of advanced advertising inserting and marking service (AAIM)

November 14, 2011

1 Min Read

RESTON, Va. -- Avail-TVN, the leading digital media services company, today announced the launch of AAIM, its Advanced Advertising Insertion and Marking service. Before AAIM, a service provider had to remove a VOD asset and replace it with another copy of the same program when the C3 window expired. C3 is the industry-standard measure of commercials viewed during a live broadcast and for three days afterward. Loading a new version of the same program with different ads added complexity to the process and made it more difficult for content and service providers to take advantage of the full revenue potential of C3 and dynamic ad insertion (DAI).

AAIM was developed to alleviate this challenge. As DAI is deployed across the VOD industry, content owners and their affiliates will be able to monetize content, during both the C3 window and beyond, with the same asset. Avail-TVN will capture the live network feed, QC for the Nielsen watermark, encode the program, and apply the advertising insertion mark into the metadata for future advertising insertion once the C3 window expires -- all within a six hour window.

“The deployment of Dynamic Ad Insertion will significantly improve VOD monetization for advertising-supported content providers and their affiliates,” said Bill Niemeyer, Senior Analyst with The Diffusion Group. “It will also benefit consumers by expanding the portfolio of free ad-supported programming on VOD. Avail-TVN's AAIM will help move DAI forward by streamlining workflow and reducing costs for operators and TV networks.”

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