Advertisers Jump On Comporium's ITV App

ROCK HILL, S.C. and DULLES, Va. -- Comporium, serving digital video subscribers in North and South Carolina and its partner, FourthWall Media™ the media company driving a creative revolution in interactive TV, announced today that more than 340 advertisers have signed up for Yellow Pages on TV during the initial rollout of the application.

Yellow Pages on TV is an interactive TV Widget application easily accessible by Comporium Digital Video customers with their cable TV remotes. Television remains the most used screen in the American home. Therefore, Yellow Pages on TV provides local advertisers with great exposure to consumers, and it also provides viewers with convenient access to goods and services in their area. The advertisers are mostly non-traditional TV advertisers who are now enjoying the benefits of the technology enabled by FourthWall Media.

The advertising consists of targeted placements and interactive banners that allow viewers to access in-depth information about participating advertisers on Comporium channel 599. Additionally, a complete listing of all local businesses is available to be searched by users. This wealth of information can easily be accessed by the viewer who can press the “A” button on the set-top box remote.

FourthWall Media Inc.