VOIP services

Whaleback Starting to Swim With Cable

Whaleback Systems just issued "Diamond Shoals," the third software release of its "CrystalBlue" hosted-VOIP and PBX platform, but its cable strategy is still just starting to gather traction.

Whaleback, which names its software releases after lighthouses and uses a family of phones from Polycom Inc. (Nasdaq: PLCM), leverages a range of broadband connections to support its IP-based voice offering, sometimes mixing and matching DSL and cable to ensure there's a backup available in the event of an outage.

But it also wants to sell its IP-outfitted PBX services directly to MSOs, which are looking to fuel growth with voice and data services for the lucrative segment of small- and mid-sized businesses.

We're told that just one cable operator, Bright House Networks , is co-marketing the Whaleback PBX service. In this case, the operator selling it to SMBs in central Florida in conjunction with Kablelink Communications LLC, one of Bright House's cable installation partners.

Short of that, Whaleback is also vetting cable licensing deals for OrcaVision, a voice quality management system that provides "end-to-end" call visibility, and a capability it believes will set it apart from other hosted voice players.

— Jeff Baumgartner, Site Editor, Cable Digital News

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