Study: MSOs Hit & Miss With Biz Phone
A case in point is Cablevision Systems Corp. (NYSE: CVC)'s Optimum Business VoIP offering, which uses Docsis/PacketCable and targets small- and mid-sized business customers. A new J.D. Power and Associates study on business-class voice services just gave that service top honors in the SMB category, with a customer satisfaction score of 701 (on a 1,000-point scale), outpacing AT&T Inc. (NYSE: T)'s score of 652.
Optimum Business was also tops in the home-based business segment, with a score of 680, besting Verizon Communications Inc. (NYSE: VZ)'s 649. Comcast Corp. (Nasdaq: CMCSA, CMCSK), meanwhile, has been ramping up its own SMB play, but it's still got some work to do. In the home-based biz category, it notched a next-to-last score 621. Only Time Warner Cable Inc. (NYSE: TWC) (617) scored worse.
Verizon, however, could not be beat in the large enterprise business category (500 or more employees), posting a 684, ahead of AT&T's score of 659. [Ed note: Cablevision tells us it's not big enough to qualify for the large enterprise category, at least not for a national study like this. But evidently it is plenty big enough for the other categories in the study.]
J.D. Power based the tally on responses from 3,304 businesses fielded in January and April. (See Cablevision, VZ Top Power Rankings.)
By category, here's how they all stacked up:
— Jeff Baumgartner, Site Editor, Cable Digital News