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Pulverized

3:50 PM -- Have you been watching this Pulvermedia stuff?

Two months ago, Pulvermedia gave two men the exact same title: VP of strategic accounts. The job description? "Each executive is chartered with serving as a single point of contact for Pulvermedia's customers, to help them seamlessly leverage all of Pulvermedia's integrated lead generation programs... ", the press release stated.

From the outside looking in, I'd say the two gents were hired to help Pulvermedia CEO Jason Chudnofsky put out a dumpster fire. Chudnofsky, if memory serves, is one of the executives who helped COMDEX become what it is today.

One month ago, blogger Om Malik reported that Pulvermedia Inc.'s financial backers had "seized control of [Pulvermedia's] bank accounts" and looked to be forcing a liquidation of some of once mighty VON empire.

So where was founder Jeff Pulver while all this was going on? Breakfasting while Rome burned? Speaking of Rome, vendors are asking: What happens to companies that have already paid for a VON Italy booth?

Anyway, Jeff Pulver resigned from his own empire last Thursday.

Now without an empire, the man who both built and destroyed the VON brand has taken to coaching up the blogosphere on the finer points of social networking:



Watch the whole video. I dare you. Jeff Pulver wants to give you a plastic bag with social networking tools in it. The tools include a Bic Pen and a name tag. Words fail me.

Video closetalking aside, Pulver's camp hasn't offered an explanation of its status. From Carl's Corner, a blog hosted on Pulver's site, we get only this defense of Pulver and his company: "The truth is VoIP won. But like Bush on the Air Craft carrier the victory is not concluded."

Sigh. Carl's always had a way with words.

I can't blame these guys for being quiet in a time of crisis. After all, in the words of our President, they were just trying to put food on their families.

— Phil Harvey, Editor, Light Reading

voyce_overipee1 12/5/2012 | 3:42:13 PM
re: Pulverized That video is great. I laughed, I cried. But mostly I sat there with my jaw on the floor.

I think he must be a genius, because it must take something like that to make you go completely insane. I mean you either have to be a genius who's "lost it" to do that, or you'd have to have been an idiot to begin with. And it can't be that latter case. No, not with a closet so full of Hawaiian shirts.
DCITDave 12/5/2012 | 3:42:13 PM
re: Pulverized I agree. Definitely genius.
paolo.franzoi 12/5/2012 | 3:42:11 PM
re: Pulverized
So, I listened....I think he is starting a dating service.

seven
Pete Baldwin 12/5/2012 | 3:42:11 PM
re: Pulverized The tag cloud has humor potential. I'm picturing guests tagging each other as "idiot," "clueless," "high carbon footprint," "Yankee fan" ...

I thought it was a clever joke. Then as the video wore on, I began to realize he wasn't joking ...

Web 2.0 Expo beat him to it anyway. With your registration badge, you got a set of stickers: "Fund us!" "data portability" "hacker" "n00b" "mashups". Except you were only supposed to tag your *own* badge with them.

I've tried uploading a photo to here:

http://img.lightreading.com/20...
fgoldstein 12/5/2012 | 3:42:11 PM
re: Pulverized Jeff shows nothing if not enthusiasm for his ventures. And that's how it was with VON. He saw an up and coming technology. He didn't really understand it, or see a need to; he did see a market. So by applying his enthusiasm to it, he managed to create a trade show, a magazine, and a company for himself. And the enthusiasm was infectious: The industry largely assumed that the market would work the way Jeff said it would. Why not? He was so enthusiastic about it!

Now that the failure of the trade show has knocked down his empire, he's applying his enthusiasm to, uh, what was it that Seinfeld's show was about? Oh, nothing. It's a Seinfeldian breakfast club. It's about nothing, no speakers or anything, but it's not supposed to be like Oakland -- there's supposed to be a there there, even if there's obviously nothing there. Emperor's clothes, etc.
And Jeff will try to pull it off, enthusiastically.
DCITDave 12/5/2012 | 3:42:10 PM
re: Pulverized He does bring enthusiasm indeed. But let's not lay all the VON blame at Pulver's feet. What of Pulvermedia's CEO? What was his role in all of this?

And didn't his track record that suggested something like this was in the cards?



BlueButtMonkey 12/5/2012 | 3:42:03 PM
re: Pulverized Forget the tag cloud and enthusiasm level, did anyone else notice the 10 bags of chips on the shelves over both his shoulders?

Was he just back from a Costco run? Stocking up for a long shut-in summer of YouTube-ing?

Either way, make the first post-it tag for him "Pulver is the Cheeziest" and make that next Hawaiian shirt XXXL.

mu-law 12/5/2012 | 3:41:55 PM
re: Pulverized ...it seems inevitable at this point

http://www.wpclipart.com/famou...
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