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Landline Life Support

4:40 PM -- After playing around with Embarq Corp. (NYSE: EQ)'s new eGo landline phone on Friday, I went back to the office with a couple of thoughts. (See Embarq Readies Its 'Fourth Screen'.) It was an interesting concept -- it definitely adds value to the landline phone -- but something about it still seemed rather gimmicky to me.

Well, it's time to confess that I became a little bit more of a believer over the weekend. Sunday afternoon, I was chilling out in a friend's apartment when we decided to go see the movie about the MIT blackjack card counters, 21. While my friend went into the next room to pull her laptop out of a drawer and then power it up to look up the show times, I immediately thought: "Hmmm, if I had that crazy new phone Embarq showed me the other day, I'd have figured out what time the movie was playing by now."

So after seeing the phone in a demo I've come across a few instances like this in my everyday life where it would've had a practical use. Is this usefulness enough to turn wireline phone service into a growth engine again? Of course not. But at the very least, it does seem like Embarq is the first to have added value to the landline phone in a long time. We'll see whether it turns out to be as useful as adding value to the steam engine.

The movie sucked, by the way.

— Raymond McConville, Reporter, Light Reading

Pete Baldwin 12/5/2012 | 3:43:53 PM
re: Landline Life Support eGo, pssshht. Everyone knows the way to learn movie times is by calling the moviefone guy.

"Why don't you just tell me the name of the movie you selected..."
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