LONDON -- BroadSoft, a leading supplier of residential and business IP-based communications, is providing the platform behind the UK’s latest wholesale hosted telephony company ‘thevoicefactory’.

thevoicefactory is powered by the latest enhanced BroadWorks release from BroadSoft, providing a platform that accommodates the latest in unified communications technology, including HD-quality audio, desktop integration and video call capability.

thevoicefactory CEO, Martin Sims commented: “Our technical team has listened intently to the market, well-established resellers and business partners. Tapping into this rich vein of knowledge, we identified a need for white-labelled, robust and affordable access to a platform that satisfies and exceeds much of our future known requirements in the hosted telephony environment. The ability to integrate with emerging technologies, whilst maintaining quality of service has been a constant focus as thevoicefactory has formed.”

“In choosing BroadWorks as its core IP communications platform, thevoicefactory will be supported by the same cost effective, high-quality VoIP services that more than 425 service providers around the world already rely upon,” said Mark Purdom, BroadSoft vice president of Northern Europe and Middle East, ‘We are proud to have been selected by thevoicefactory for the important role of helping them bring technologically advanced communications services to the global market.”

BroadSoft Inc.