In an effort to lower the overall cost of operating a broadband video business, thePlatform Inc. today announced that it has begun reselling CDN and cloud storage services.

thePlatform, which offers a white-label platform for managing the distribution of rich media and video assets, sees the new initiative as a way to lower costs, especially for small content owners. The company estimates that content delivery makes up about 78 percent of the total cost of running a small video site, with storage making up another 5 percent.

As a result, the company has launched two new services: mpsManage Storage and mpsManage CDN. mpsManage Storage provides low-priced cloud-based storage from a mix of different providers, including Amazon.com Inc. (Nasdaq: AMZN), Nirvanix Inc. , and Rackspace . With mpsManage CDN, thePlatform is reselling CDN services from EdgeCast Networks Inc. , providing utility-based pricing for streaming and download services with no commitments to its customers.

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