With a scale of over 400 million mobile customers, strong customer relationships and knowledge as well as extensive touch points, SingTel seeks to leverage these unique assets to develop relevant and differentiated services to customers and drive growth in the new era.
The new organisation structure will support the Group’s key objectives of:
- reinventing SingTel’s core carriage business
- creating and driving new growth platforms that leverage and strengthen the core
- turbo-charging SingTel’s regional capabilities in ICT services
Comprising three units, the new structure reflects the Group’s re-alignment of people and resources by customer segments. It will also sustain growth, competitiveness and innovation into the future. The new structure takes effect on 1 April 2012.
Group Consumer, led by Mr Paul O’Sullivan, will focus on setting new benchmarks in customer experience as the leading provider of next-generation communication, infotainment and technology services to consumers and small businesses across Asia Pacific. The unit consolidates all consumer-related functions and includes the Group’s international business in the emerging markets, allowing it to fully leverage the scale of its more than 400 million mobile customers. Group Digital L!fe, headed by Mr Allen Lew, will lead the Group’s journey to becoming a leading player in the digital ecosystem, beyond connecting voices to bringing people together with innovative and cutting-edge digital services. This unit will complement the Group’s consumer offerings with state-of-the-art digital services through bundles and add-ons. Mr Lew and his team also carry a strong mandate to serve customers and other industry players globally.
Group ICT brings together all enterprise-related business units and will focus on providing ICT solutions to serve the Group’s enterprise customers, offering innovative and comprehensive IT and telecommunications solutions across multiple geographies. Mr Lew will be the covering CEO as the Group searches internally and externally to fill the position.
Singapore Telecommunications Ltd. (SingTel) (OTC: SGTJY)