Show & Tell: AlcaLu Signs On to CES

9:05 AM -- LAS VEGAS -- 2011 International CES -- Cisco Systems Inc. (Nasdaq: CSCO) isn't the only company hoping to network sports stadia. (See IPTV Scores at Cowboys Stadium.)

Way in the back of the Las Vegas Convention Center's South Hall, past inflatable racing cars and cone-shaped stereo speakers, past the massively red Verizon Wireless booth, Alcatel-Lucent (NYSE: ALU) had a stand focusing mostly on the possibilities of digital signage, most of it Long Term Evolution (LTE)-oriented.

I showed up impromptu and got a tour from Laureen Cook, the vice president in charge of AlcaLu's "4G" strategy. The central theme was supposed to be retail, using LTE-networked signs and displays to upsell consumers, or at least give them quick access to information. AlcaLu also threw in some previously shown favorites, like an over-networked Toyota. (See LTE: Baby, You Can Drive My Car.)

No one's using any of these yet, as far as I can tell, but all the necessary technology is available today. It was interesting to see that a Cisco rival might be getting into this business, and of course, it was a chance to take some pictures.

— Craig Matsumoto, West Coast Editor, Light Reading

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