Show & Tell: AlcaLu Signs On to CES
Way in the back of the Las Vegas Convention Center's South Hall, past inflatable racing cars and cone-shaped stereo speakers, past the massively red Verizon Wireless booth, Alcatel-Lucent (NYSE: ALU) had a stand focusing mostly on the possibilities of digital signage, most of it Long Term Evolution (LTE)-oriented.
I showed up impromptu and got a tour from Laureen Cook, the vice president in charge of AlcaLu's "4G" strategy. The central theme was supposed to be retail, using LTE-networked signs and displays to upsell consumers, or at least give them quick access to information. AlcaLu also threw in some previously shown favorites, like an over-networked Toyota. (See LTE: Baby, You Can Drive My Car.)
No one's using any of these yet, as far as I can tell, but all the necessary technology is available today. It was interesting to see that a Cisco rival might be getting into this business, and of course, it was a chance to take some pictures.
— Craig Matsumoto, West Coast Editor, Light Reading