Orange wins bid for television service covering sports and the French team's preparation for the Beijing Olympics

June 15, 2007

1 Min Read

PARIS -- Following an invitation to tender for the implementation of a television service dedicated to the sports movement, the CNOSF chose the project presented by Orange.

This choice will be evidenced by a "New Media Partnership" between Orange and CNOSF and will include greater exposure for sports and sports events currently given little media coverage.

This innovative project will initially consist of programmes lasting around one to two hours a day, renewed daily. On the screens in the early autumn, they are to be designed in close collaboration with all sports movement players and will be entirely devoted to this sphere. This new focus on sport will consist of the diffusion on all the Group's multimedia of live or near-live events, magazines, short programmes, programmes on the preparation of French teams for the Peking Olympics, VoD (Video-on-Demand) content, interactive services and text and photo format information.

There will also be an extensive array of entertaining educational and participative content to create dynamic activity based on all kinds of sport.

By allowing all the federations to take advantage of this partnership, the CNOSF will enable a large number of people to share in the wealth and diversity of sports values in the broadest sense.

Orange France

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