SYDNEY -- Optus today announced a major restructure of its business designed to drive greater efficiencies and give customers a stronger voice.

The new structure will see the creation of a customer division responsible for managing all aspects of Optus’ relationship with its customers throughout the lifetime of their service. It will be supported by the creation of new marketing and sales divisions to support the Optus branded business, and the centralisation of a number of other key functions, including commercial, human resources and strategy.

The restructure will also see Optus rationalise a number of operational, back office and administrative functions to drive greater efficiencies in response to the increasingly competitive trading environment.

By moving to a more streamlined and centralised structure, Optus will remove a number of areas of duplication. As a result, Optus is proposing to make approximately 750 roles redundant over the coming months with an associated one off charge of approximately $37 million. The majority of these roles will come from senior and middle management as well as operations, back office and support functions. To maintain its customer focus, minimal customer facing staff will be directly affected by today’s announcement.

Optus Administration Pty. Ltd.