"It's maddening," Chicago digital media strategist Tim Hanlon told LAT. "You would think 15 years on, we would be in a better place. But we're still talking about fundamental discrepancies in things like page counts."
And though advertisers are expected to spend $25.1 billion on online advertising in the US this year, the growth of the online ad market is still restrained by these inconsistencies, Interactive Advertising Bureau (IAB) SVP Sherrill Mane said.
In other news:
— Erin Barker, Digital Content Reporter, Light Reading Cable