& cplSiteName &

Online Ads Still Plagued by Inconsistency

Contentinople
Contentinople
Contentinople
7/28/2010

10:35 AM -- When measurement service comScore Inc. changed its methodology this summer, Hulu LLC 's numbers plummeted dramatically from 43.5 million viewers in May to 24 million in June. According to the LA Times, this is just another example of the inconsistency still pervasive in online measurement.

"It's maddening," Chicago digital media strategist Tim Hanlon told LAT. "You would think 15 years on, we would be in a better place. But we're still talking about fundamental discrepancies in things like page counts."

And though advertisers are expected to spend $25.1 billion on online advertising in the US this year, the growth of the online ad market is still restrained by these inconsistencies, Interactive Advertising Bureau (IAB) SVP Sherrill Mane said.

In other news:

  • Stieg Larsson, the late author of the The Girl With the Dragon Tattoo, has sold over a million e-books through Amazon.com Inc. (Nasdaq: AMZN)'s Kindle store alone, MediaBistro reports. His three titles are ranked as the top three best sellers in the Kindle store.

  • ABC Inc. entertainment head Steve McPherson has resigned and will be replaced by ABC Family president Paul Lee, according to a report from Deadline. Lee made a name for himself by revamping ABC Family with hits such as Greek and The Secret Life of the American Teenager.

    — Erin Barker, Digital Content Reporter, Light Reading Cable

    (0)  | 
    Comment  | 
    Print  | 
  • Related Stories
    Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
    More Blogs from Contentinople
    12:40 PM Steve Donohue likes what he's seen so far of Verizon's latest batch of FiOS TV guide upgrades
    9:35 AM Plus some actual iPad news
    10:00 AM The word is out that AOL is circling the search giant
    3:35 PM The Social Network had a big opening weekend, but some still see problems in the story
    9:30 AM But reviews say it's not a cable killer
    Featured Video
    Upcoming Live Events
    March 16-18, 2020, Embassy Suites, Denver, Colorado
    May 18-20, 2020, Irving Convention Center, Dallas, TX
    All Upcoming Live Events