NSN's Hashtag Hell

5:45 AM -- How unlucky can you get? Ask Nokia Networks , otherwise known as NSN, which finds itself bereft of its obvious Twitter hashtag -- #NSN -- courtesy of global pop sensation Justin Bieber.

The fresh-faced warbler's 2010 concert tour documentary movie Never Say Never has swiped the #NSN hashtag, with hilarious consequences!

Ben Roome, the giant head of media relations at Nokia Siemens, notes in his Twitter feed that "Apparently, tag used for @NokiaSIemensNet - #NSN - 'hijacked' by Beliebers for film Never Say Never."

As a result, the tweets at #NSN are less about Long Term Evolution (LTE) and Service Provider Information Technology (SPIT) and more about, er, well, I dunno… ask a Belieber. Just don't expect a comprehensible answer.

I think it's only fair that, as compensation, Bieber should write and record a song for Nokia Siemens. Maybe UTRAN Smile?

— Ray Le Maistre, International Managing Editor, Light Reading

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