NSN's Hashtag Hell
5:45 AM -- How unlucky can you get? Ask Nokia Networks , otherwise known as NSN, which finds itself bereft of its obvious Twitter hashtag -- #NSN -- courtesy of global pop sensation Justin Bieber.
The fresh-faced warbler's 2010 concert tour documentary movie Never Say Never has swiped the #NSN hashtag, with hilarious consequences!
Ben Roome, the giant head of media relations at Nokia Siemens, notes in his Twitter feed that "Apparently, tag used for @NokiaSIemensNet - #NSN - 'hijacked' by Beliebers for film Never Say Never."
As a result, the tweets at #NSN are less about Long Term Evolution (LTE) and Service Provider Information Technology (SPIT) and more about, er, well, I dunno… ask a Belieber. Just don't expect a comprehensible answer.
I think it's only fair that, as compensation, Bieber should write and record a song for Nokia Siemens. Maybe UTRAN Smile?
— Ray Le Maistre, International Managing Editor, Light Reading