Van Natta, a former Facebook and Amazon.com Inc. (Nasdaq: AMZN) exec, was brought in last April to revitalize the site after News Corp. let its founders go. Over the past nine months he had attempted to remake the site as an entertainment destination.
Now, he departs amid rumors of tension with News Corp. digital chief Jon Miller and MySpace execs Mike Jones and Jason Hirschhorn, who were brought on by Miller.
Jones, chief operating officer, and Hirschhorn, chief product officer, will replace Van Natta, according to the company's press release.
Many, like GigaOM's Om Malik, see this latest development as the final death knell for long-suffering MySpace. "Rupert Murdoch’s $580 million MySpace purchase has outlived not only its utility, but has also finally hit its expiration date," he writes.
In iPad news:
— Erin Barker, Digital Content Reporter, Cable Digital News