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Mobile services

SK Telecom Unveils Context Platform

BARCELONA -- SK Telecom (NYSE:SKM) today introduced a new and innovative platform called ‘Context Platform’ at MWC 2014.

Context Platform presumes what situation the user is in by utilizing smartphone’s diverse functions including camera, sensors, GPS and Wi-Fi. For instance, when a user is walking with a smartphone (embedded with the platform) in his pocket, the phone detects the user’s repeated movement and speed via its sensors and GPS, and analyzes the collected information through an algorithm to come up with the conclusion that the user is “in a walking situation.” Through repeated process of analysis, the platform becomes more smart and accurate.

In addition, based on customer’s device usage patterns involving calls, SMS, SNS, schedule, and applications, the platform can figure out his personal connections, amount of spending, and time spent on games.

Along with Context Platform, the company is showcasing ‘Life Log,’ a service developed on this platform. Life Log automatically keeps track of one’s daily lives (leisure, habit, health-related activities, etc.) and allows him to later look up past records and statistics.

SK Telecom (Nasdaq: SKM)

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