Kinder, Gentler Cisco
The Page 1 story uses IronPort Systems as its case study, but really, the model's been seen already with Linksys (whose brand name really is getting phased out), Scientific Atlanta , and WebEx Communications
You'll also note the strategy is being pushed by Ned Hooper, a Cisco exec whose star has been on the rise since Mike Volpi and Charles Giancarlo left. (See Cisco's Next Heir.)
Here's the article's online version, for those with online subscriptions.
— Craig Matsumoto, West Coast Editor, Light Reading