Mobile services

Airwide Intros Message Apps

BURLINGTON, Mass. -- Airwide Solutions, the leading provider of mobile messaging infrastructure and applications, today announced AirMessenger Personal, a family of network-level applications that lets subscribers add personalised enhancements to their SMS (short messaging service). AirMessenger Personal brings e-mail and parental control features to SMS while also providing enhanced security for subscribers. Both consumers and corporate subscribers can now archive, auto-reply, duplicate, create SMS groups, and apply personal anti-spam and security filters to inbound and outbound messages.

The AirMessenger Personal application family enables subscribers to personalize their messaging service through easily accessible SMS interfaces and Web portals. Mobile operators benefit from the opportunity to attract and retain new subscribers and increase revenues.

"SMS has been an unprecedented success, accounting for 68 percent of mobile messaging revenues worldwide, more than double that of IM (instant messaging), e-mail and MMS (multi-media messaging service) combined1. But until now, SMS functionality has been limited compared to e-mail services," said Jay Seaton, CMO at Airwide. "AirMessenger Personal allows operators to leverage the popularity of SMS and offer differentiated, personal and valuable new services to attract and retain subscribers, stimulate usage and increase data service revenues and average revenue per user."

Airwide Solutions

Be the first to post a comment regarding this story.
Sign In