Airwide Intros Message Apps
The AirMessenger Personal application family enables subscribers to personalize their messaging service through easily accessible SMS interfaces and Web portals. Mobile operators benefit from the opportunity to attract and retain new subscribers and increase revenues.
"SMS has been an unprecedented success, accounting for 68 percent of mobile messaging revenues worldwide, more than double that of IM (instant messaging), e-mail and MMS (multi-media messaging service) combined1. But until now, SMS functionality has been limited compared to e-mail services," said Jay Seaton, CMO at Airwide. "AirMessenger Personal allows operators to leverage the popularity of SMS and offer differentiated, personal and valuable new services to attract and retain subscribers, stimulate usage and increase data service revenues and average revenue per user."