Managed Services

New Names Join Ericsson's Top Team

Just a few weeks in to his new job, Ericsson AB (Nasdaq: ERIC)'s CEO Hans Vestberg has shuffled his executive deck and filled two key positions in the Global Services and CDMA Mobile Systems business units.

Magnus Mandersson, who was previously head of the vendor's CDMA business, is the new head of Global Services. He replaces Jan Frykhammar, who now sits in the CFO seat left vacant by Vestberg at the beginning of this year. (See Ericsson's New Numbers Man and Ericsson Names New CEO.)

The new head of the CDMA Mobile Systems business unit, as of today, is Rima Qureshi, who has been running Ericsson's global customer support organization within the Global Services Unit. Growth engine
Ericsson has placed great strategic importance on its Global Services capabilities during the past few years, and sees it as one of its main sources of growth. The vendor notes that its services business grew 20 percent during the first nine months of 2009 with "good profitability." (See Services Save Ericsson in Q2.)

Mandersson now leads an operation that has more than 40,000 staff globally engaged in managed services, systems integration, and consulting roles.

The vendor just last week beefed up its position in professional services with the acquisition of Italian systems integrator Pride SpA. (See Ericsson Snaps Up Systems Integrator.)

Ericsson leads the telecoms services market, and generated revenues of $2.7 billion from services in the third quarter of 2009 (that's the combined revenues from the Professional Services division and network rollout services from the Networks Division).

Mandersson comes into the position with 15 years experience in the telecoms industry at Ericsson and at operators Tele2 AB (Nasdaq: TLTO) and Millicom International Cellular SA (Nasdaq: MICC) . He joined Ericsson in 2004 and has been head of the managed services for Northern Europe as well as a key account exec for Deutsche Telekom AG (NYSE: DT). Before joining Ericsson, he was CEO of Tele2 Europe as well as COO at Millicom. He also worked at IKEA.

Taking the CDMA Lead
Qureshi is now responsible for the 2,500 employees in North America and China that work at the CDMA business unit, which Ericsson acquired from bankrupt Canadian vendor Nortel Networks Ltd. in November 2009. (See Ericsson Claims Dominance in North America, Interview: Ericsson's CDMA Chief, and Ericsson: Why We Want Nortel's Wireless.)

The business is important for Ericsson in North America, as it puts the vendor in pole position to migrate its new CDMA operator customer base to Long Term Evolution (LTE). The region's CDMA operators will, in time, adopt the next-generation mobile broadband standard, with MetroPCS Inc. (NYSE: PCS) and Verizon Wireless , both already Ericsson LTE customers, leading the way. (See Ericsson Lands LTE Gig at MetroPCS and MWC 2009: Verizon Picks LTE Vendors.)

Qureshi, most recently, has been running a project at AT&T Inc. (NYSE: T) as head of Ericsson's global customer support organization. She has also been overseeing Ericsson Response, which provides communications equipment to areas struck by natural disaster. The organization is currently delivering GSM systems, phones, and telecom expert volunteers to Haiti at the request of the United Nations.

Previously, Qureshi has held various management positions at Ericsson Research in Canada. In 2000, she led the global service delivery center in Montreal, and two years later she headed up that organization for the Americas region. In 2004, she became head of Ericsson's global customer support business.

— Michelle Donegan, European Editor, Unstrung

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