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Cisco Set for Telco Managed Services Push

Ray Le Maistre
5/27/2011

Cisco Systems Inc. (Nasdaq: CSCO) appears to have identified a gap in the telecom managed services market and is set to unveil a new white-label offering for operators in the coming weeks.

Cisco will attempt to sell the managed service -- called SmartOps -- to telecom operators looking to break into the difficult but potentially lucrative SMB (small and medium-sized business) market.

The idea is that operators would put their own brand on network and applications management services that would be run from a Cisco data center by the router giant, which would provide the customer premises equipment (CPE) and take care of the service delivery and management on the telecom operator's behalf.

That would involve being able to deliver against some strict service level parameters, but applications delivery management is something Cisco has been working on of late. (See Cisco Turns Up the Apps Delivery Dial.)

Cisco believes it can tempt telcos to sign up for SmartOps as it would provide a way to have yet another go at breaking the SMB market while minimizing infrastructure and setup costs and keeping risk to a minimum.

Of course, the operator would still have to build a marketing plan for the SMB service, something the operators have been notoriously poor at doing.

Detailed information about SmartOps is scarce currently as the service is not expected to be officially announced until towards the end of June.

— Ray Le Maistre, International Managing Editor, Light Reading

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digits
digits
12/5/2012 | 5:04:01 PM
re: Cisco Set for Telco Managed Services Push


Lots of good questions Phil, and I'm sure Cisco will give at least some of the answers when it unveils the service, but Cisco hasn't officially announced it yet -- Light Reading just managed to get a few top end details ahead of time, and not because Cisco gave them to us... 

Phil Morrison
Phil Morrison
12/5/2012 | 5:04:01 PM
re: Cisco Set for Telco Managed Services Push


So Cisco provides the DC as well as the CPE, and the SP provides the sales force, as well as the pipes to interconnect it all?


Cisco manages the entire thing, and the SP puts their name on it?


Does this work in a multivendor based setting? 


Does the CPE need to be Cisco based?


If the SP wants to introduce a hosted Avaya service, or a hosted LifeSize video offer in the DC will Cisco also managed those services for the SP?


Just how flexible is this new Telco Service Push?


 


Thanks,
Phil..


 


 

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