GAITHERSBURG, Md. -- BroadSoft, Inc. (NASDAQ: BSFT), today announced that Bezeq, Israel's largest telecommunications group, has launched a hosted Unified Communications (UC) service for Israeli businesses of all sizes that is powered by BroadSoft's BroadWorks voice application platform.

Since 2005, Bezeq has relied upon BroadWorks for a hosted PBX service that has grown to support tens of thousands of enterprises. To meet the evolving and dynamic communications needs of its customer base, Bezeq will now leverage BroadWorks to deliver an enterprise offering that extends beyond standard PBX capabilities to include a range of hosted communications services such as unified messaging, enhanced voicemail, voicemail to email and meet-me conferencing.

Bezeq serves four distinct business segments ranging from Small Office Home Office (SOHO) environments with just a handful of users to large, multi-location organizations supporting hundreds of employees. Bezeq required a single platform from which it could provide each business segment with a customized offering that includes hosted communications services most applicable to their specific needs.

"The versatility of BroadWorks is well suited to the diverse communications needs of our customers," said Yuval Keinan, Chief Technology Officer, Bezeq. "The ability of the BroadWorks platform to provide a full range of hosted services enables Bezeq to cultivate the subscriber relationship by offering a new suite of innovative services that improves our value proposition and helps us to differentiate our offerings from competitors."

BroadSoft Inc.