MURRAY HILL, N.J. -- According to primary market research by Lucent Technologies, businesses and consumers are willing to pay a premium for next-generation mobile high speed data services such as voice over IP (VoIP), interactive video and video sharing.

Lucent surveyed U. S. consumer mobile phone users and enterprise communications technology decision makers to determine which applications and services would be of most interest on emerging advanced mobile high-speed broadband networks such as those based on third-generation (3G) technologies such as CDMA2000 1xEV-DO Revision A and HSPA (high-speed packet access).

The research, part of Lucent's ongoing primary market research program, will help service providers identify new opportunities to grow revenue and reduce subscriber churn.

"Our mobile high speed data research identified consumer and enterprise services and applications that will enable service providers to 'monetize' -- or obtain a return on -- their investment in advanced mobile broadband infrastructure," said John Marinho, Lucent Technologies corporate strategic marketing vice president. "This research is an example of marketing tools that Lucent makes available to its customers through the Market Advantage Program."

Lucent Technologies Inc. (NYSE: LU)