Light Reading's 2011 Social Networking Survey
Social networking represents a profound change in the way people connect, communicate and gather information. It is both made possible by and changing the telecommunications industry. And we wanted to learn more about where, how and when people in the telecom space are using third-party Web services to communicate and share personal and professional information.
In the first ever global Light Reading survey of 750 telecom professionals, including over 200 service providers, we learned that communications professionals are waking up to the value in social media -- some are even using it to help find potential customers, with LinkedIn Corp. as the preferred network by a landslide.
LinkedIn attracted 33.9 million unique visitors in June and now has 115 million users, according to comScore Inc. Twitter Inc. had 30.6 million visitors in June, and Facebook outpaced all other social media sites with 160.8 million unique visitors during that month.
Why get social?
Social media is where our personal and professional lives are becoming intertwined. Ask any number of politicians or athetes if you need proof.
While personally gratifying (or indemnifying), social media can also be professionally advantageous. Even when the information a user conveys online is not related to their business, residual good vibes reflect on the company too. Conversely, negativity spewing from an individual account can have the same counterproductive effect.
While social media doesn't represent a huge revenue opportunity for telecom operators, the survey results on the following pages provide a snapshot of how the industry -- inclusive of everyone from C-level execs to engineers to marketers -- is using social media, what sites they prefer and some prevalent attitudes toward the information that comes from such sites.
Here's a hyperlinked content list:
- Page 2: Meet the Survey Respondents
- Page 3: Social Media Strategy
- Page 4: Tracking Social Media
- Page 5: Social Perceptions
- Page 6: Social Network Usage
- Page 7: Social Status
- Page 8: Social Consumption
- Page 9: Doing Business on Social Media
- Page 10: Social Job Searching
- Page 11: Pay for Play
- Page 12: Connect With Light Reading
— Sarah Reedy, Senior Reporter, Light Reading Mobile