Let's Play Ball
Cable Guy Alan Breznick, Cable/Video Practice Leader, Light Reading 1/25/2007
In the conference's opening session yesterday, Ethernet inventor Robert Metcalfe shot down the "quad play" term advanced by many for the packaging of voice, video, data, and mobile services. Metcalfe, now general partner of Polaris Venture Partners , argued that one key problem with the idea of a quad play is that there's "no such thing in baseball."
Metcalfe suggested bypassing quad play altogether for the concept of "quintuple play." He sees that bundle as consisting of voice, video, data, mobile, and home automation service, which he sees as a killer app.
Fair enough. But, last time we checked, there was no such thing as a quintuple play in baseball either. So what to do?
SCTE President/CEO John Clark favors the idea of "next play." In his opening remarks Wednesday, he contended that this phrase should work because "there's always a next play."
Not bad, John. But we can do better, cable and baseball fans. So take a swing by sending your suggestions here. We'll pass them along to the powers that be.
— Alan Breznick, Site Editor, Cable Digital News