But it's not just going to be a week of worthy issues -- the weird, the wonderful, and (overwhelmingly) the wireless are set to play supporting roles.
Wireless technologies and services are set to dominate the technology and services debates, presentations, and show floor booths, with WiMax rollouts and developments set to feature strongly, alongside talk of LTE and the mobile broadband market in general. (See ITU Telecom: LTE in China and Taking LTE Global.)
Russian WiMax service provider Yota will be providing an update on its growth, while player Packet One (P1) will be talking about its experiences in the Malaysian market. (See AsiaWatch: Orange Alert! and Yota Boasts WiMax Subscriber Growth.)
By the time those companies have provided their updates, host national operator Swisscom Mobile AG says it will have fired up its HSPA+ network for enhanced mobile data coverage, and will have unveiled its "prototype robot which reduces construction work in fibre-to-the-home (FTTH) network expansion." (See Swisscom Shows Off at ITU.)
All very well, but if a robot can't deliver a decent cup of espresso, then it's going to struggle to impress...
Elsewhere on the show floor, Chinese vendor ZTE Corp. (Shenzhen: 000063; Hong Kong: 0763) is set to unveil a range of smartphones and a new metro switch built around its own in-house-developed integrated circuits (ICs). ZTE also expects to proclaim itself as the world's third-biggest GSM network infrastructure supplier.
If that claim sends you reaching for the smelling salts, then you might find the Comverse Inc. (Nasdaq: CNSI) stand alluring: The software specialist is unveiling a number of application innovations, including "scented messaging." Scent it and send it? We'll see. Light Reading might wave its schnoz in the direction of the Comverse stand and see what whiffs it picks up.
Comverse, along with ZTE and a handful of other established vendors, are, at least, "known' names." But there are plenty of unknowns filling out the show floor at this event. Here's a selection of exhibitor names that either caught our eye and/or raised a smile:
It "founded me-marketing," allegedly.
GSM transmission that sounds kinda painful.
Messaging technology, unfortunately -- not "the hard stuff."
- Everyone Counts
Secure ballot-counting technology... We're not offering suggestions of possible market opportunities, but we remember something about Florida and a guy named Jeb.
- Jain Irrigation Systems
This is a telecom show, right?
- Les Alchimistes
Magic name -- no idea what they do
- Meet The Boss
All the way to Geneva to do what? Come on...
- Rays of Hope
Natural optimists, we assume.
- ITU Telecom: Occam Boards Euro FTTx Train
- ITU Chief Defends Telecom World Event
- NTT Shows Off at ITU
- Vasco Shows Off at ITU Telecom
- Iran's TCI Heads to ITU Show
- Russians Head for ITU Show
- African Nations Head to ITU
- Huawei Shows Off at ITU Telecom
- ITU Telecom Gets Thematic
— Ray Le Maistre, International News Editor, Light Reading