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Ingenio, MSFT Team

SAN FRANCISCO -- Ingenio, Inc., the pioneer and leading provider of Pay Per Call(R) advertising, today announced an agreement with Microsoft that enables Ingenio Pay Per Call listings on Windows Live Search for mobile. When mobile users search for local business information, such as restaurants, travel and hotel information or other local services, relevant Ingenio Pay Per Call advertisers appear within these results. Windows Live Search for mobile is the latest partner to join the Ingenio Pay Per Call Advertising Network, which generates more than one billion consumer search queries monthly.

"Today's news underscores Pay Per Call as a key growth driver for the overall market for paid search services, in both wired and unwired environments," said Matt Booth, Program Director, Interactive Local Media, The Kelsey Group. "Our current forecast indicates the market for Pay Per Call advertising is poised to reach $3.7 billion in the next four years, and the rapid growth in mobile search is certain to further Pay Per Call adoption among top-tier advertisers and publishers."

Ingenio Inc.

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