'HBO Go' to Launch

9:05 AM -- HBO is about to release its "TV Everywhere" effort, HBO Go, from beta, The New York Times reports.

In beta, the streaming video service has been offered only to those who subscribe to HBO through Comcast or Verizon FiOS. But according to NYT, HBO has a big press event scheduled for this morning, during which it could announce the end of beta and expansion to more viewers.

HBO Go offers movies and original HBO series, like The Wire and Big Love. On a conference call this month, Jeff Bewkes, CEO of Time Warner, HBO's parent company, said HBO Go "will offer three times the content of what's on HBO On Demand today."

UPDATE: It looks as if Verizon customers who subscribe to both that company's FiOS TV and Internet services are getting the first full taste of HBO GO starting tomorrow, while Comcast customers will have to access the content through the Fancast Xfinity TV Website. HBO is still "in discussions" with other operators.

Light Reading Cable's Jeff Baumgartner covered the launch here: Verizon Gets First Taste of 'HBO GO' Portal .

— Erin Barker, Digital Content Reporter, Cable Digital News

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