Google's Buzz Is a Bust

10:20 AM -- After much breathless anticipation yesterday, Google (Nasdaq: GOOG) introduced its new social feature, called Buzz, to lackluster reviews.

Google Buzz allows users to post and browse updates, photos, links, and videos in a newsfeed similar to those of Facebook and Twitter. In fact, it's so similar to those sites, that critics complain it offers nothing new.

Among the particularly unimpressed were rivals Microsoft Corp. (Nasdaq: MSFT) and Yahoo Inc. (Nasdaq: YHOO).

Microsoft, which owns part of Facebook and has a search deal with the site, said in a statement:

    Busy people don’t want another social network, what they want is the convenience of aggregation. We’ve done that. Hotmail customers have benefitted from Microsoft working with Flickr, Facebook, Twitter and 75 other partners since 2008.

Meanwhile, Yahoo took the opportunity to remind everyone that it has already had a service similar to Buzz, called Yahoo! Updates for over a year.

In other news:

  • In other social networking news, AOL Inc. (NYSE: AOL) is teaming up with Facebook to integrate Facebook Chat into AIM, according to reports. The companies are expected to make an announcement today.

  • Walt Disney Co. (NYSE: DIS) CEO and president Bob Iger has iPad fever. During yesterday's earnings call, he told investors the company plans to create many different forms of entertainment for the Apple Inc. (Nasdaq: AAPL) device, from games and e-books to a companion to ABC's Lost. Be still, my heart.

    "We find that the iPad has a lot of potential," Iger said. "We think it's a really compelling device. We think it could be a game-changer in terms of enabling us to create essentially new forms of content."

    — Erin Barker, Digital Content Reporter, Cable Digital News

  • COMMENTS Add Comment
    PKMK 12/5/2012 | 4:42:54 PM
    re: Google's Buzz Is a Bust

    If people wnat "aggregation", they should be looking at Palm(r) WebOS(r).  Too bad the devices and the advertising miss the market.

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