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Google Tests TV Search

9:45 AM -- Google (Nasdaq: GOOG) and Dish Network LLC (Nasdaq: DISH) are testing a TV search service, according to The Wall Street Journal's usual "people familiar with the matter."

The service, which runs on TV set-top boxes with Google software, lets users search shows available through Dish, as well as content available online.

Many attempts have been made before to combine traditional TV with the Web, but WSJ's Jessica Vascellaro theorizes that Google may have a better chance at success. Many earlier attempts had failed at least in part because they required users to purchase extra hardware, she writes, but by teaming up with Dish, Google has sidestepped that snare.

In other news:

  • Panasonic Corp. (NYSE: PC), which will launch its 3DTVs in the U.S. tomorrow, is teaming up with Best Buy to promote them, Reuters reports. Panasonic is aiming to sell 500,000 3DTVs in the U.S. this year.

  • CBS's March Madness iPhone app, available for sale on Monday for $9.99, will stream live games over AT&T's 3G network. Last year's March Madness app only streamed over WiFi connections and cost half the price.

    — Erin Barker, Digital Content Reporter, Cable Digital News

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