The key differentiator between Google Editions and these competitors, according to Google, is that Google's e-books are read through a browser and therefore won't be tied to any specific device.
Also, Google will allow retailers to sell Google Editions on their own sites and keep "the bulk of the revenue," The Wall Street Journal reports.
Google hasn't yet announced any deals with publishers, but they're expected to be on board. Evan Schnittman, vice president of global business development for Oxford University Press, told WSJ, "This levels the retail playing field. And as a publisher, what I like is that I won't have to think about audiences based on devices. This is an electronic product that consumers can get anywhere as long as they have a Google account."
In other news:
— Erin Barker, Digital Content Reporter, Light Reading Cable